15092025

New Trends in Domain Investment

Industry-specific and geographic top-level domains are becoming increasingly valuable. For companies seeking to clearly position themselves in their niche, domains like .finance and .health offer opportunities to establish direct connections with their industry.

Geographic TLDs, such as .berlin, .nyc, or .tokyo, allow companies to emphasize their local presence and regional connections, making them particularly valuable for local SEO strategies.

Content creators are increasingly interested in owning their own domain names, using them to “take back choice and control.” In the past, creators relied too heavily on social media and e-commerce platforms, limiting their independence and creativity.

Domain names enable creators to forge unique digital identities, enabling them to develop and maintain audience relationships without the interference of social media algorithms. This independence fosters a vibrant online ecosystem and supports diverse expression in the digital space. By 2025, websites and domain names will become central to digital strategies. Increasingly stringent content moderation and volatile social media algorithms are making it difficult for brands and creators to reach their target audiences.

This “return to digital roots” trend means creators and brands are taking control of their stories and content by owning their own websites.